The future of LEGO® Interactive play

Skills

Play Design, Interaction Design, Digital Play Prototyping, Rapid Prototyping, User Testing, Concept Design

Role

Interaction + Play Designer

PrototypingUser Experience

Note on confidentiality
Due to NDAs and child-safety guidelines, I can only show publicly released assets from this project. The visuals below represent final or promotional material; my contribution focused on interaction design, prototyping, and playtesting earlier in development.

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The Challenge

Design a physical-digital play system that responds intuitively to how children play—without screens, instructions, or disrupting the open-ended nature of LEGO play.

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Our Goals

  • Create a play experience that feels magical, immediate, and intuitive

  • Support open-ended, replayable play rather than fixed outcomes

  • Seamlessly integrate technology into the existing LEGO System in Play

My Approach

I focused on designing interactions that feel natural in a child’s hands—prototyping, testing, and refining how movement, characters, and context trigger meaningful responses from the SMART Brick.

Outcomes

The SMART Play System enabled rich, replayable experiences where physical actions drive sounds, reactions, and stories—bringing LEGO creations to life while staying true to the core LEGO play principles.

Bringing SMART Play to the World

As part of the SMART Play launch, I represented the LEGO Group in public-facing events, as a Local Spokesperson, helping introduce the system, explain its design intent, and demonstrate how it responds to real play.